Action Figure Name: Imperial Commander (1980)

For general best practices, see the tips below.

The following suggestions are intended to help you get the best price possible for the figure you are trying to sell, whether you are selling on eBay, Mercari, or any other online platform.

Best Platforms for Selling Vintage Star Wars Action Figures

Every platform has its advantages. If you have a solid brand built in a particular platform - you should definitely sell there. In general, our top pick is eBay. Yes, we are an eBay affiliate, but eBay is a solid, reputable platform that has been around as long as e-commerce. People trust it, and it has solid protections for sellers and buyers. Other platforms like FaceBook Market Place, Mercari, Etsy, and even Poshmark are all solid platforms, but most sellers do not rely on any one of them singly. Often, if you find a listing on one of these platforms, it is likely cross-listed on eBay. So if you are looking to post on a single online platform, eBay is our top recommendation. For local sales, FaceBook Market Place and Craigslist are your best bets. Facebook will probably get you a larger audience, but Craigslist still attracts a large group of people that shy away from social media.

Tips For Listing Vintage Star Wars Action Figures Online

Do NOT use AI created descriptions. You are selling a collectible item. Collectors already know "it's a unique part of the Star Wars franchise". While AI has its place, using it to create your description does not provide the buyer with any useful details, and can actually hurt you: in some cases AI descriptions will cause you to get fewer bidders, and people end up paying less - meaning YOU lose money. You are much better off simply describing what you see and being honest.

Do NOT post fuzzy or out of focus pictures. Buyers will likely think that you either don't know what you are doing, or that you are trying to hide something about the figure.

Take clear, close-up photos of the figure, including the following:

• Full body from the front, back, sides AND top.
• Close ups of the accessory/weapon, by itself, from both sides.

Take photos of any damaged areas, including scratches, rubbed off paint, or discoloration.

Take photos of the figure standing without help of a stand if you can to demonstrate the tightness of the legs.

Take photos of the figure with arms extended to demonstrate the tightness of the arms.

Any the above photo suggestions can of course be combined to minimize the number of photos you need to take/upload. Consider an action pose of the figure from an angle, with weapon in hand, and the head pointed at the camera. This demonstrates a number of traits while at the same time making a cool main photo.

If the arms and/or legs are loose, disclose that in the listing.

If there is any damage or discoloration, disclose that in the listing.

DO NOT buy reproduction weapons to sell with a figure to make them "look complete". Collectors do NOT want reproduction items and your reputation can be ruined for selling them. They almost never add any value to the sale - I have reviewed thousands of auctions: listings with repro weapons tend to sell for the same amount or LESS than listings just missing the accessories. Do your best to verify the weapon with resources like The Imperial Gunnery. If you can't verify it, mention that in the listing. The more effort you put into knowing the product, the more trust you will earn from the buyers!

DO NOT post a figure with a vintage accessory that does not go with it and claim that's it's "100% original". Even if the accessory is an original, if it doesn't go to the figure - no one wants to buy it that way. You are better off listing the accessory separately.

Avoid using the phrase "No Repro" in the listing to try to indicate that it's all original. Many serious collectors have advanced searches that they use, and frequently block "repro" in the search. So, even though you have a "no" in there, you may be losing some of your audience. Instead, use phrases like "100% original" or "complete and all original vintage accessories".

You do not need fancy cameras to take good pictures for your posting. An older cell phone can often take perfect photos. If you are having trouble getting a clear shot, consider getting or making a simple mount for your phone. This will hold it steady for you while you make sure it gets in focus.

Note: These tips apply to all vintage Star Wars figures.